In the world of social media, we are constantly in front of other people. There’s a lot of pressure to always be “on,” which breeds a pressure to perform. In response to this, a “fake it till you make it” gospel has formed.

I get the sentiment. Sometimes if we don’t “fake it” we’ll never have the confidence to create anything. But this message is incomplete and has some dangers to it. If we aren’t careful, adopting this gospel can hurt us and even our messages.

We all project an image of ourselves to the world. This image is generally made up of half-truths, qualities we value and want to be true but sometimes aren’t. Or at least, they aren’t always fully developed yet.

Real connection happens when, and only when, you’re completely honest.

This happens to a lot of us, especially in the world of social media. We’re constantly in front of people, so we often feel the need to put on a show. And in so doing, we tend to hide the weaker parts of our personality, the parts we assume nobody wants to see.
The irony is our weaknesses are what make our messages believable, because they are what make us as storytellers and communicators relatable and reliable. Honing your craft, developing your skill — these things don’t come easily. If you’re focused on faking it until you make it, you’re using time and energy for that, and have less real estate for learning and growth.

Don’t lose your message because you’re concerned with developing a persona.

The world needs what you have to say, but only if you can get over yourself — and your need to be recognized — and just say it. So please get started sharing your message with the world. But whatever you do, don’t fake it.


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